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CBC develops E-Businesses from scratch, from first concept through infrastructure, introduction, marketing and even equity capital financing. What would you like to build? Look below to see how we do it or check out ready to go County-Web portal sites on the left, or a "Travel Portal Site." | |
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E-Business Infrastructure | |
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E-Business Services | |
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Web Development | |
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We call them "e-businesses," enterprises that use the Internet to market and sell, and that consciously organize themselves internally using such web-based concepts as intranets and virtual offices. We can design an e-business from scratch, from first concept through infrastructure, introduction, marketing and even equity capital financing. We can help an existing business make the transition from a traditional business form to a web-based form. Once building the e-business is done, we offer continuing services that insure the health and competitiveness of that business. What would you like to build? Look below to see how it can be done.
E-Business infrastructure is the physical and conceptual components that make a company ready to conduct web-based business. The physical is the servers, software, network configuration and web site layout. The conceptual includes a companys e-business goals, web site content and interactivity, and plan for marketing itself on the Internet.
CBC web development assistance ranges from construction of original, from-scratch web sites to the refurbishing and adding on to existing sites. But CBC does not view web sites as ends in themselves. They are utilities that should visually express an outlook that sees the Internet as both a new organizing principle for business and a grand new marketplace. For more information see Web Development and CBC's Ad Agency.
For clients that do not have hosting capabilities CBC will host web sites. We use a "virtual domain" scheme on our Windows NT platforms. This means that people visiting your web site dont know its being hosted off premises or from a remote location. If you later decide to move your site to a new server, CBC can arrange a seamless transfer within hours of your decision. Expanded information at CBC's Web Hosting.
The saying goes, "I didnt know what I was thinking until I sat down to think about it." Moving a business into Internet-oriented organization and marketing requires a lot of thinking about hopes, goals, implications. CBC offers business plan research and writing designed to clarify crucial issues: What is my market, now and in the future? Who is my competition? How can I become more competitive? How do I reach my goals? Expanded information at CBC's Electronic Equity Marketing.
E-Business services are services that help a business market itself on the Internet once it has set up its e-business infrastructure.
CBC offers ad agency expertise in research, graphic design, marketing and publicity. Though the Internet is different from traditional advertising avenues, an Internet-oriented ad agency still has to provide a spectrum of services that go beyond merely producing and placing advertising. At its heart is the ability to research a market and reach usable conclusions about how a business might best approach that market. It also will suggest ways of marketing and publicizing a product or service. Expanded information at CBC's Ad Agency.
Many companies are finding that online publications, updated often and containing fresh material, are a good way to draw visitors back to their web sites again and again.
Second, they can serve as a sort of "doorman" to your web site that gives clear directions and helps new visitors find their way around. Also, since they are delivered via e-mail to potentially thousands of recipients at a time, they are far cheaper to distribute than hard copy publications. At CBC, weve simplified the process of producing E Mags. We can help companies publish them at any level of complexity, using simple, clear-cut production methods. The degree of participation and control is up to you. (See our Provocateur E Mag.)
The Internet is both a marketing tool and a source of marketing information. It is possible to reach customers - current and potential - over the Internet, using "non-spam" methods that invite a positive response (see E Mag)
We also build customized and industry-specific directories of links to Internet sites that are helpful to our clients. For instance, a bed and breakfast inn might want a directory of links that can provide quick, up-to-date travel demographics, lifestyle and economic trends, booking services and industry associations. We know how to search the Internet to find relevant sites, then assemble them into "mini-search engines" that can considerably shorten client searches for helpful material.
We can custom-build and maintain relational databases for sales, inventorying, marketing, management and finance. Databases and quick access to them lie at the heart of the promise of web-based business. Expanded information at CBC's Affilliate - Imagine/ Computing.
CBC can gather product and service descriptions and illustrations from online shopping mall and professional suite sites to produce both online and printed sales catalogs.
Affinity groups and "Virtual Office Buildings" On the Internet, affinity groups are collections of businesses and services whose strengths complement one another. A typical group might include a printer, graphic designer, service bureau, intellectual law attorney, writer, publicist, video production house and mail fulfillment service. These affinity group members dont have to be geographically close to one another. Its possible for them to collaborate even from great distances because the Internet functions as a "virtual office building" for them. We separate affinity groups into two categories, shopping malls and professional suites, to distinguish between goods and services.
Shopping malls are complementary businesses that come together to sell products online as a group. Their attractiveness is the same as with physical shopping malls - they offer the convenience of one-stop shopping. Internet shopping malls are not a new idea, but in many cases they havent been thought through well enough. The success of a mall depends on people knowing that it exists and how to get to it. Simply setting up a mall and waiting for people to discover it doesnt work. Thats why CBC offers an array of e-business services (see below) that take up the real work of Internet marketing once a web site is developed and built.
These are complementary professional services, such as medicine, law, accounting, psychotherapy and consulting, that market themselves together in much the same way renters in an all-professionals building might.
Call them what you want - malls, suites, virtual private networks, virtual office buildings - these are turn-key, custom-built sites that CBC will build and deliver under contract. CBC sets up the template, domain name and security, as well as any desired content. While you must assume the responsibility of operating and maintaining a proprietary "mall," you also own and enjoy the revenues it generates. |